Industry through art: the Automobili Lamborghini Museum hosts “The Industrial Perspective”
The Museo Automobili Lamborghini further strengthens its bond with the world of art through the new monographic photo exhibition by Lucrezia Roda, “The Industrial Perspective”, which unveils a dramatic and theatrical take on the industrial world—blending aesthetics, technique, and vision.
The exhibition, which was also part of the official World Art Day celebrations on April 15, marks a new chapter in the cultural storytelling of the brand and reaffirms the Museum’s ongoing commitment to fostering dialogue between art, industry, and the local territory.
Born in 1992 and trained in theatrical photography, Lucrezia Roda brings her scenographic approach into the industrial universe, making it the core of her visual research. Set alongside Lamborghini’s most iconic cars displayed throughout the Sant’Agata Bolognese Museum, the exhibition takes visitors on an immersive journey through typically inaccessible industrial environments.
It features never-before-seen images of Lamborghini’s production facilities from the 2023 series “INSIDE LAMBORGHINI”, alongside a curated selection of photographs taken at other major Italian manufacturing sites.
“With this project, I wanted to capture the sense of wonder one feels upon entering a place where every detail serves a function — but also has a form, a light, a narrative tension,” said Lucrezia Roda. “My perspective moves in balance between order and chaos, between the precision of the production system and the unpredictable expressiveness of industrial spaces. Photographing Lamborghini meant stepping into a dimension where production becomes vision.”
The connection between Lamborghini and the world of art is a distinctive trait of the brand’s identity. With “The Industrial Perspective”, the Museum renews this vocation, exploring the aesthetic and conceptual dimensions of the automotive production process.
“The Industrial Perspective” is now open to the public at the Museo Automobili Lamborghini, and can be visited daily from 9:30 AM to 6:00 PM (October to April) and 9:30 AM to 7:00 PM (May to September).
For more information and reservations, please contact: visit@lamborghini.com.
Partner involved:
Area involved:
