There are never enough good reasons not to jump on your motorbike and feel that incomparable sense of freedom, independence and adrenaline that only the Borgo Panigale Reds can give you: for Ducati’s Chiara Lovato, influencer by passion and engineer by love, it’s certainly clear that there’s no time better spent than on two wheels.

With his company, Canossa Events, Luigi Orlandini has been the designer and organizer of many events related to the historic car sector. Since 2011, he has been contributing to the promotion of Made in Italy and the Motor Valley in the world, making sure that both participants and enthusiasts appreciate the experiences and live every single moment to the fullest.

The supercars of the Motor Valley were hugely influential for Car Designer of the Century Giorgetto Giugiaro. In this interview, he looks back over some of the key milestones of his extraordinary career with us, not only as internationally renowned designer, but as a man with the very same energy and passion that saw him shoot to success in the very beginning.

He’s got a unique way of telling the story of motorcycling that is now famous all over the world. As a matter of fact, Aldo Drudi’s approach is a simple, quite romantic one. The designer from Romagna translates passion for speed into lines, shapes and colours that tell unique stories – the stories of the riders who turn to him not only to personalise their helmets, racing suits and the paint schemes of their motorcycles, but so much more…