Humans of the Motor Valley: three people, three professions, and three stories to tell along the Via Emilia.

The butcher in San Cesario Sul Panaro

Nicolò has been working for more than 10 years in the historic butchers in San Cesario Sul Panaro in the Province of Modena: a family-run business where, as well as a passion for their work, everyone shares a passion for cars. What better spot for an engine enthusiast like Nicolò, watching excitedly with goosebumps as Pagani sports cars speed past his window every single day.

The sheet metal worker in Nonantola

For many years, Ferrari, Lamborghini and Pagani have been bringing their prestigious Gran Turismo cars to Marzio in Nonantola: a sheet metal worker who, since 1963, has been restoring the vintage cars that pass through his workshop to their original splendour, using just a simple hammer yet with exceptional expertise. However, for Marzio, it isn’t just work, but a deeply rooted, burning passion that ignites within him as he recovers unique four-wheeled treasures: cars of which very few, if any, exist anymore, and which require Marzio’s brains, hands and heart. All this in Nonantola, a little town just a stone’s throw from Modena, right in the heart of the Motor Valley.

The petrol station attendant in Varano de’ Melegari

In Varano de’ Melegari, nestled in the hills surrounding Parma, is someone who sees hundreds of cars pass by every day: since 1978, Giancarlo has been working as an attendant at the town’s petrol station, right next the Autodromo Riccardo Paletti. As someone who has lived and worked in the Motor Valley for most of his life, Giancarlo has thousands of stories to tell about the teams, drivers and fans who have come to fill up their cars with him over the years.