Redesign for the Museo Automobili Lamborghini in Sant'Agata Bolognese.

The Automobili Lamborghini Museum officially reopens following a redesign and new layout, with the event marking the start of Lamborghini’s 60th anniversary celebrations in an important year for the Sant'Agata Bolognese company.

The museum has changed its name and been entirely remodeled, both in its modernized layout and design, and in its exhibits.  The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini's first 60 years. The narrative begins with the evolution of the brand and its products from 1963 to the present day, starting with founder Ferruccio Lamborghini. The 19 cars on display* are the heroes, telling the story of the brand and Lamborghini’s iconic technical and design heritage: innate principles that characterize the company's DNA.

"2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives and unexpected activities, which we will reveal during the year,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini at the official opening of the museum. "We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future."