Motor Valley is the main protagonist of the TV show "On The Road Again" broadcasted on Sky Sport MotoGP (channel 208): eight episodes (produced in collaboration with Regione Emilia-Romagna, APT Servizi Emilia-Romagna and Motor Valley Development) which will be aired in the weeks between the first and second MotoGP races at Misano World Circuit.
Guido Meda and Nicolò De Devitiis will lead an exciting journey - riding Ducati and Scrambler motorbikes - in four stages through Emilia Romagna, from Piacenza to the Riviera Romagnola. In each episode Meda will be joined in the discovery of the territory by a very special guide: Nina Zilli on the roads of Val Trebbia, in the Piacenza area; Bruno Barbieri in the "Food Valley" between Parma and Reggio Emilia; Andrea Dovizioso in Forlì; Claudio Domenicali on the Bolognese Hills; Giuseppe Giacobazzi in Romagna and Massimo Bottura, in an all-Modenese tale between Osteria Francescana and Casa Maria Luigia. Up to Marco Simoncelli in Misano Adriatico, where Andrea Albani, Vice President of the Motor Valley and Director of the Circuit, recounted the role of circuits and events to fuel the myth of Riders' Land.
Nicolò De Devitiis's parallel route will take in the symbolic places of the Emilia-Romagna Motor Valley: Ferrari, Lamborghini, Ducati, Dallara, are just some of the names that will punctuate the journey of his motorbike.
The scheduling of the other episodes will be communicated by the channel week by week.