back to top

Motor Valley News

New Pagani Utopia: the alchemy of pleasure, the equation of beauty.

What would be important for the next Pagani hypercar? Horacio Pagani certainly had his own ideas, but he asked his closest clients, those who eagerly await each of his creations, to express their wishes. They already had exceptionally fast and beautiful cars, what were they still missing? Three terms stood out almost each time they replied: simplicity, lightness and the pleasure of driving. In its development, the C10 project therefore went against the main trends of the time. No heavy batteries, no hybrid power, just a wonderful V12; no dual-clutch system, just a pure seven-speed manual or automated transmission. All this to ensure that the car would respond better than ever to its driver’s every action and work with them to be the purest form of driving, a ‘classic’ experience defined in new ways.

With a brief like this and such high ambitions, what name could be chosen for the car that would embody these principles? Utopia... For the philosopher Thomas More in 1516, Utopia was a place that did not exist, and ever since the name has been given to the idealized places of which we dream. But for those who make their own future, for creators, utopia exists, it is ‘merely’ a case of finding it!

Every Pagani begins with an aesthetic shock. Utopia radiates simplicity. It asserts itself straightaway, affirms and imposes its lines, which are so typical of Pagani but at the same time it is so different from anything they have offered us before. A shape that is more flowing and curvaceous. From the windscreen, with its rounded upper edges, to the details of its wings and bonnet, its softer contours give it a new expression, a new outline. A shape smoothed and refined over a long time, but which sticks in your memory from the first time you see it. The most difficult part of the process for Pagani has been to follow as closely as possible the original intention of creating a timeless design object, instead of one that follows the fashion of the period.

Share

New details

Involved Organizations
Involved Area