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Maserati is innovative by nature, unique by design and powered by passion.
The Trident Brand is looking ahead into the future and is now ready for the market launch of Folgore, the new 100% electric range.

The Folgore full-electric strategy has been developed with customers’ requirements in mind, which remain the focus of every single product and form part of the Brand’s DNA.
Maserati will set the benchmark in every market segment and will be the first luxury brand to complete its electric line-up by 2025.
By 2030, the entire Maserati range will be full electric.

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Factory Tour

For Motor Valley Fest, Maserati is opening the doors of its historic plant on Viale Ciro Menotti, now exclusively devoted to producing the MC20 super sports car and its new spyder version.
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The home of the Trident brand

Maserati was founded in Bologna on 1 December 1914 by Alfieri Maserati, as a mechanical workshop known as “Officine Alfieri Maserati”. In 1926, Maserati was transformed, from a workshop that modified or imported cars from other brands, into a company that designed, built and sold its own cars.

In the late ’30s, it moved to Modena, which became its “home”.

Since 2005, Maserati has formed part of the Fiat Group – now Stellantis.

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Master Maserati

There cannot be a Maserati driver in the world who hasn’t wondered what it must be like to push the rev counter into the red right up through the gears, to take the racing line through a corner and to test their car’s braking capabilities to the limit. The Maserati Driving Experience answers all these questions and more through a series of professionally- led courses for those with a desire to discover the performance potential of the Maserati range in its natural environment: the racetrack.

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Maserati Modena Plant

Maserati Factory Store

During Motor Valley Fest, come and discover our new products, including the new Maserati Giallo Corse accessories and clothing, the Spring/Summer 2022 collection in conjunction with Ermenegildo Zegna, collectibles focusing on iconic cars and a preview of the new capsule collection, produced with North Sails. The store is open Mondays to Fridays from 09:30 to 12:30 and from 13:00 to 18:00; during Motor Valley Fest, it will also open specially on Saturday 28 and Sunday 29 May.

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Maserati Factory guided tour

An exclusive tour in the locations where Maserati cars are born. The showroom, the historic sites and the assembly workshop, following the path of Maserati cars.

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Last Updates

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11 January, 2022

ABB FIA Formula E World Championship, Maserati back to racing from 2023.

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19 April, 2021

The spark of electrification lights up the Maserati Levante Hybrid.

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Interview with Giorgetto Giugiaro: the fascination of the Motor Valley, the success of the Maserati Ghibli, and the cars of the future.

The supercars of the Motor Valley were hugely influential for Car Designer of the Century Giorgetto Giugiaro. In this interview, he looks back over some of the key milestones of his extraordinary career with us, not only as internationally renowned designer, but as a man with the very same energy and passion that saw him shoot to success in the very beginning.


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