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Motor Valley News

Motor Valley Fest: the program of the 2024 edition presented today

The Motor Valley Fest, the Emilia-Romagna Motor Festival, returns to Modena for its sixth edition from May 2nd to May 5th, 2024.

Over 70,000 people are expected to attend over the four days, attracted by a rich schedule of events including over 20 in-depth discussions on industry trends, 12 talent talks aimed at young talents, and dozens of unique car and motorcycle models on display.

Among the many exhibitions, visitors will have the opportunity to admire the McLaren Senna and three models of the Ducati 916 Senna, commemorating the thirtieth anniversary of the great Ayrton Senna's passing.

Additionally, there will be special openings of the Motor Valley museums, historic car parades, courses to become test drivers, film premieres, tributes to engineer Forghieri, and tastings of local products. Not to be missed is the great celebration for enthusiasts, such as those at the regional race tracks, where international motorsport events will take place alongside the festival.

"The Motor Valley is now an international brand that identifies Emilia-Romagna around the world," said Stefano Bonaccini, President of the Emilia-Romagna Region. "History, passion, myth, but also a look to the future, research, and new technologies. The sixth edition of the Motor Valley Fest consolidates a fundamental event for motor enthusiasts and for this region."


The Motor Valley Fest will kick off, as tradition dictates, with the opening conference at the Teatro Pavarotti in Modena on May 2nd at 9:00 am. Topics such as the new scenarios in the automotive sector, the challenges of sustainable mobility, and talent retention will be addressed. Speakers include Stefano Domenicali, Andreas Cornet, Michele Bertoncello, Christian Richter, Giovanna Vitelli, Andrea Casaluci, and Johannes-Joerg Rueger, who will deliver speeches on high-performance and luxury markets, sustainability, and artificial intelligence in the mobility sector.

At the end of the conference, there will be the traditional ribbon-cutting ceremony in the Courtyard of Honor of the Military Academy of Modena at 1:00 pm. Conferences and roundtable discussions will continue in the following days, with B2B talks in partnership with leading companies in the sector.

But the journey into the excellence of the Motor Valley will also continue on television, with the exclusive programming in May of "VELOCE. The legend of the Motor Valley," a docu-series produced by Rice Media and directed by Paolo Civati, six episodes that narrate the myths of the Emilia-Romagna Motor Valley entering the most prestigious super sports homes in the world.

A rich schedule of events in Modena and its province, a weekend of great passion for automotive and motorsport. Discover the program of all events on the official website of the Motor Valley Fest:

Motor Valley Fest 2024


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