The countdown to the second exciting edition of Motor Valley Fest has begun. The popular festival, which is open to the public, will take place in Modena from May 14-17, 2020. Over the course of four adrenaline-filled days, the festival will offer a vast program for Italian and international tourists, families, car-lovers, sports-lovers and fans of history, art, culture and good food. Emilia-Romagna’s “Motor Valley” will once again be under the international spotlight during this event, visited by over 2 million tourists, celebrating the automotive excellence of the region and storied history of its famous two and four-wheel motor brands. The city of Modena, a UNESCO World Heritage Site, will become the prestigious stage to showcase the region’s automotive, cultural and gastronomic history.
This year, the Italian Motorcycle Federation joins the “Motor Valley” and ACI Italia and Emilia Romagna Region Tourism Board/Apt Servizi agree to jointly promote Motor Valley in sports initiatives and in motor circuits, in addition to the promotion of the Motor Valley Development Association and its tourism-related activities. Last year’s inaugural event brought over 70,000 people to the city to attend over 200 Motor Valley Fest events, according to John Elkann, FCA (Fiat Chrysler Automobiles) president who inaugurated the event. Over 3,000 people have been working on the Innovation area and over 15,000 people visited the Autodromo of Modena.
This year’s fest begins on Thursday, May 14, 2020 with a ribbon-cutting event attended by international media from the US, Asia, Middle East, the UK, Russia Poland and Germany as well as local professionals. Massimo Bottura, the most awarded chef-owner of Osteria Francescana, Modena-native and founder of the non-profit organization Food for Soul, will be hosting the inaugural dinner.
A plethora of locations throughout the city will participate in Motor Valley Fest activities: Palazzo Ducale, Piazza Mazzini, Piazza Matteotti, Piazza Grande, Piazza Roma, Piazza XX Settembre, Largo S. Agostino, Largo S. Francesco, Church Madonna del Voto, Palazzo de 'Musei, College San Carlo and AGO; and once again the Autodromo of Modena and the Novi Sad Park. This year’s rich program of initiatives focuses on three themes: "Innovation & Talents", "Expo" and "Adrenalina".