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Motor Valley News

Aldo Drudi x Motor Valley Fest: the official poster of the event is out

This year again, it is Aldo Drudi's hand that creates the official posters of the Motor Valley Fest.

The famous designer from Romagna, interpreter of the image of numerous events in the Motor Valley, has been called to design those for this new edition of the event following the theme of  "Sustainable Intelligence".

The brands Ferrari, Maserati, Lamborghini, Ducati, Pagani, Dallara, and Energica accompany the coat of arms of the city of Modena, creating real posters aimed at enhancing the heritage of this territory, as Aldo Drudi himself explains:

"This year we used the emblem of Modena, the most racing city in Emilia-Romagna, using graphic lines that reflect the Motor Valley Fest logo. The idea behind these posters is to emphasize these jewels of the Motor Valley through graphic signs that recall the wonderful lines of these cars and motorcycles, 'jewels' created in the most internationally renowned place, the Motor Valley. Through the new graphics, we represent the great Italian style, the excellence of the most exclusive shapes and designs."


New technologies and the motor tradition of the Motor Valley therefore also meet in the creativity and play of colors and lines that Aldo Drudi presents, giving life to graphic representations that fully convey the values and iconography surrounding a unique event such as the Motor Valley Fest.



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