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Ducati Motor Holding

Founded in 1926, since 1946 Ducati has been producing sports bikes equipped with desmodromic distribution engines, innovative design and cutting-edge technology. An over 90 year-long story that recounts the passion for speed through its origins, the beauty of its bikes and the charm of a company that was born in Bologna and leads the carries the spirit of Emilia Romagna throughout the world.

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Borgo Panigale Experience

The Ducati offer composed of the Ducati Museum,
Ducati Factory and the Fisica in Moto Project

Ducati Museum

The Ducati story is one that spans over two centuries and explores the themes of engineering and fascinating, timeless design, sporting companies and legendary racing drivers. A tale that is enclosed in an exclusive temple: The Ducati Museum.

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Ducati Factory

Enter into the world of Ducati. Discover where and how the red bikes were born in Borgo Panigale, now famous all over the world. Come and see where the iconic design takes shape. An unforgettable experience for both aficionados and people who are new to the bike world.

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Fisica in Moto Project

Motorbike Physics is an interactive educational workshop entirely dedicated to middle school students held inside the historic Ducati factory in Borgo Panigale run by the Ducati Foundation in collaboration with Liceo Malpighi in Bologna.
The aim of the unique workshop is to create a link between schools and the factory, through a scientific and technical experience of the museum.

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Virtual Tour

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Ducati Events

Ducati Academy

The most exciting driving school around.
Learn the tricks of the track, for all levels, on the back of a Ducati.

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Ducati Grandstands

The Ducati Grandstands support the Ducati GP team in all the most exciting races. Participating in a Ducati Grandstand does not just mean enjoying a gallery dedicated to exclusive services, but also living an experience rich in emotions.

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Ducati Races

With 17 Manufacturers’ and 14 Riders’ Titles, Ducati is the most successful motorbike company in the Superbike Championship. MotoGP World Champion in 2007. These results reflect the excellence of its racing team: Ducati Corse.

Ducati Factory Store

The official Ducati store is a short walk away from the factory in Borgo Panigale.
Also in Imola now.

The best place to admire the different models. Why not take home a few Ducati souvenirs while you’re at it?

Scrambler Ducati

Welcome to the Land of Joy

The motorbike that made the headlines in the 70s
is reborn in a brand that glorifies creativity and freedom of expression.

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Ducati Grandstands

Joining a Tribuna Ducati means not only to have a dedicated point of view and special facilities, but also to be a part of the “Red Family”, living a true racing experience.

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Chiara Lovato: engineer-influencer with a passion for Ducati.

There are never enough good reasons not to jump on your motorbike and feel that incomparable sense of freedom, independence and adrenaline that only the Borgo Panigale Reds can give you: for Ducati’s Chiara Lovato, influencer by passion and engineer by love, it’s certainly clear that there’s no time better spent than on two wheels.

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