Over 9,000 visitors at Ruote da Sogno’s Open Days in Reggio Emilia, celebrating a deep love for motors

Persone osservano le vetture esposte nello showroom di Ruote da Sogno.

The first 2025 edition of Ruote da Sogno’s Open Days, held on May 10–11, concluded with extraordinary success. The event exceeded all expectations, drawing in over 9,000 visitors. This important milestone is not only a reflection of the enduring enthusiasm for the world of motors, but also the result of extensive behind-the-scenes work carried out with dedication and care. Every detail—from the displays to the special activities—was curated with professionalism and a strong team spirit, offering the public an immersive and emotionally rich experience among classic cars and motorcycles, exclusive events, culture, and entertainment.

Within more than 10,000 square meters of exhibition space, attendees had the chance to admire hundreds of iconic vehicles, from timeless classics to the rarest pieces—each showcased with the passion and expertise that define Ruote da Sogno, founded by Stefano Aleotti in 2016. The event’s unique atmosphere was enriched by special highlights, such as the Déesse Time stop celebrating the 70th anniversary of the Citroën DS and the display of extraordinary cars from the Rombodituono group.

Musical entertainment, curated by Triple Beat Music, accompanied guests with an electrifying mix of DJ sets and live performances. On Saturday afternoon, the audience enjoyed an elegant Acoustic Duo, offering moments of refined and intimate listening. On Sunday, the mood turned more upbeat with the Sax & DJ combo—a sophisticated fusion of melody and electronic vibes that brought the event to a stylish close.

Adding to the experience, a food truck area served up a curated selection of local delicacies and street food. From Caboose’s craft beers to Ciccio’s Smoke’s smoked specialties and burgers, from BStradi’s traditional dishes to Panificio Reggiano’s artisanal gelato, every bite was designed to complement the journey through engines and music with authenticity and flavor.

This event was made possible thanks to the support of all our sponsors: Peluso Automotive Group (Main Sponsor), Federazione Motociclistica Italiana, Motor Valley, CAMER, Cantine Ruffino, e-Work staffing agency, Caffè Filicori, F.lli Bonacini dealership, Incartare, James Parrucchieri, SAG Pneumatici, Triple Beat, Wild Hog, and Brandy Roger — as well as the support of Agenzia Ferrari – Pratiche Auto.

Ruote da Sogno never stops. Following the success of the Open Days, the strengthening of the Florence branch, and the opening of the Misano World Circuit store, new projects are already in the pipeline. Ambitious expansion plans include the opening of additional branches across Northern Italy.

Partner involved:

Area involved: