With the presentation of the 2023 poster, the countdown begins to mark the approach to the Red Bull Grand Prix of San Marino and the Riviera di Rimini, scheduled to take place at Misano World Circuit from 8 to 10 September 2023.
Preparations are intensifying for the events scheduled in San Marino and on the Rimini Riviera, which by consolidated tradition will accompany the show at Misano World Circuit, where last year more than 100 thousand spectators flocked over the weekend, welcomed in a real motor park. MotoGP is a strategic event for the hospitality industry and the economic spin-off produced, associated with worldwide media visibility, is also a strategic element in tourism promotion.
Red Bull new title sponsor
The communication activity is enriched by a prestigious partner such as Red Bull, and the multi-year agreement includes the inclusion in the event name of a brand that is already a protagonist in many areas of motorsports, to which is added the role of 'title sponsor' for the event that takes place on the territory and on the track at the San Marino and Rimini Riviera Grand Prix.
It will be a global involvement that will see Red Bull as a player, together with the promoters, in the territorial marketing project that aims to tell the world about the virtuous link between a place, Riders' Land, and its drivers.
Red Bull, extraordinarily effective in its communication campaigns all over the world, will be an integral part of the communication project and events scheduled on the eve of the Grand Prix, summed up in the hashtag #Racevolution.
"The support as title sponsor of Red Bull - comment the promoters Republic of San Marino, Emilia-Romagna Region, Province of Rimini and Santa Monica SpA - represents a significant added value for us all. When we approached this great adventure we took it as a challenge to transform a sporting event into a territorial marketing lever, where communication represented and represents a fundamental element. Having Red Bull at our side, which represents the vanguard in this field, brings us an upgrade towards the promotion of our entire territory. Precisely for this reason, together with Dorna and Red Bull we have drawn up a three-year development plan that will see Misano World Circuit, the tourist economic system of the Republic of San Marino and the Rimini Riviera, at the centre of the project".
The poster by Aldo Drudi
The leitmotif of the communication project is the 2023 poster, once again born from the creativity of Aldo Drudi and Drudi Performance.
'We had a lot of fun making this poster,' commented Aldo Drudi, 'and we are very satisfied with the result. The opportunity was fantastic: to tune Red Bull, a brand that has a resounding and recognised communicative power, with the work we have been doing over the last few years, since we take care of the artistic part of the Grand Prix. However, combining two established and winning images also represented a risk. We began to assess the possibilities which, magically, aligned when we chose to place the Red Bull reference and the drivers' silhouettes on the graphic mat that we have been using for a few years now to personalise the curves of the circuit, a texture which makes it unique and which has allowed us to make a difference all over the world. We used the same strokes on Red Bull's identification colours, which, as it happens, recall the sun, the sea and the sky. Thus we have once again managed to contextualise the Grand Prix on our Riviera and San Marino'.
The 2023 poster also contains another novelty, a real Grand Prix logo.
"We created it by uniting the naming with the Red Bull brand through a stylised helmet with the same graphic signs, all magically harmonised," adds Drudi. "We are satisfied that we have once again created an original, colourful campaign, without resorting to computer-generated drawings or having to draw on virtual images. It was almost magical to be able to merge these two worlds, two powerful images that blend in this graphic work without disrespecting them'.