The Motor Valley takes center stage on the European scene. Andrea Albani, General Manager of theMisano World Circuit Marco Simoncelli, brings Emilia-Romagna excellence to the Rencontres nationales de la visite d’entreprise in Lyon, confirming Motor Valley as an international best practice for territorial promotion and development.

This event brings together professionals, experts, and stakeholders to share experiences and concretesolutions around corporatevisits: a tool to showcase skills and expertise, socialandenvironmentalcommitments, appeal to young people, and local development.

Andrea Albani’s contribution to the roundtable is scheduled for November 27 at 2:30 PM, under the title “La visite d’entreprise: expériences européennes” (Corporate Visits: European Experiences). His participation confirms the Motor Valley model as an internationallysuccessfulcasestudy, where corporate visits are no longer just a tourist opportunity but a strategic asset for regional development. The international panel will be an opportunity to discover inspiringinitiatives, reflect on the growth dynamics of this expanding sector, and further raise globalawareness of the Motor Valley.