From the heart of Borgo Panigale, where it all began in 1926, Ducati kicks off its Centenary celebrations by unveiling the logo that will accompany a year of events dedicated to one hundred years of innovation, style, and passion.

Designed and developed within Ducati’s Style Center, the logo was created by those who live the company every day and encapsulates the elements that tell its story. At its center is the number 100, drawn in the same typeface that signs the brand’s name. A curved line runs through it: the same line that defines Ducati’s historic shield, a symbol of emotion, precision, and the connection between past, present, and future. Below, the dates 1926–2026 and the Italian tricolor celebrate Ducati’s Bolognese roots and the unbreakable bond with Borgo Panigale, where for a century motorcycles that inspire generations of enthusiasts have been born.

The logo is paired with the tagline “A Century Made of Seconds”, a tribute to Ducati’s sporting DNA: lap times, racing, and the details that, in every second spent on the saddle or in the company, tell the story of a legend.

The Centenary celebrations will culminate from 3 to 5 July 2026 at the Misano World Circuit “Marco Simoncelli,” during a special edition of World Ducati Week, where the extended Ducati family will come together to celebrate.