The Motor Valley is not just an industry — it is a way of life. This session explores how tourism, culture, hospitality, and entertainment come together to create a unique experiential ecosystem, where a passion for motors meets the Italian art of well-being, taste, and hospitality.

Moderator: Maria Leitner, RAI

Keynote Speech
Roberta Frisoni*, Assessora a Commercio, Turismo e Sport della regione Emilia-Romagna

Fireplace chat – The Experience 
Luigi Orlandini – President and CEO, Canossa Events  
Andrea Albani – Managing Director, Misano World Circuit 

Round Table  – Brand Heritage & Fashion  
Matteo Panini – Panini Museum
Vittorio Brambilla – Director, Scuderia De Adamich 
Christopher Pagani – Marketing Director, Pagani S.p.A 

Round Table –  Territories, Media & Digital Experience 
Marco Panieri – Mayor of Imola
Gian Luca Pellegrini – Editorial Director, Quattroruote and President, Circolo dell’Automobile
Massimo Mezzadri – Car Audio Business Unit Director, Elettromedia