The Motor Valley is not just an industry — it is a way of life. This session explores how tourism, culture, hospitality, and entertainment come together to create a unique experiential ecosystem, where a passion for motors meets the Italian art of well-being, taste, and hospitality.

Moderator: Maria Leitner, RAI

Fireplace chat 
EY (Ernst & Young)* 

Fireplace chat – The Experience 
Luigi Orlandini – President and CEO, Canossa Events  
Andrea Albani – Managing Director, Misano World Circuit 

Round Table – Brand Heritage & Fashion  
Matteo Panini – Museo Panini 
Vittorio Brambilla – Director, Scuderia De Adamich 
Christopher Pagani – Marketing Director, Pagani S.p.A 
Patrizia Cianetti – Global Marketing & Communications Director, Ducati 

Round Table –  Territori Media & Digital Experience 
Marco Panieri – Mayor of Imola
Gian Luca Pellegrini – Editorial Director, Quattroruote and President, Circolo dell’Automobile
Elettromedia