Massimo Mezzadri is Car Audio Business Unit Director at Elettromedia S.p.A., an Italian company internationally recognized in the high-performance automotive audio sector and owner of the Audison brand. An electronic engineer with a strong business-oriented mindset, he has combined technical expertise, commercial vision, and a passion for innovation throughout his career, building a professional path at the intersection of technology, product, and in-car applications. Today, he leads the development of the Car Audio business unit, with the goal of strengthening the company’s global positioning, accelerating product innovation, and developing new growth opportunities internationally.