HERITAGE & CLASSIC CAR – THE TIMELESS VALUE OF EXCELLENCE

Conferences

Complesso di San Paolo
Via Francesco Selmi, 67,
41121 Modena MO, Italia
-> Sala Roots

The world of Classic cars is no longer only about preservation — it is about evolution. Today, heritage meets innovation, tradition meets digital culture, and ownership increasingly turns into experience. This panel explores how the Classics ecosystem is transforming: from new audiences and business models to talent, technology and the future of collecting, ensuring that these icons of mobility continue to inspire the next generations.

Moderator: Michele Bertoncello, Asset Classic 

Round table
Alberto Scuro – President, ASI
Cristiano Fiorio – Head of Bottega Fuoriserie (Alfa Romeo-Maserati) 
Cristiano Bolzoni – Manager, Maserati Classiche
Giuliano Cassataro – Head of Aftersales, Polo Storico Lamborghini
Andrea Modena – Head of Ferrari Classiche 
Marco Baraldi – General Manager, MOTUL Italia 
Carlo Bonini – TikTok Automotive 
Ducati 

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