Today, a brand’s value is measured by its ability to create meaningful experiences. 
This roundtable explores how Motor Valley brands turn data, technology, and design into tangible emotions, building lasting customer relationships through personalization, storytelling, and a strong service culture. AI has arrived, and the automotive world is facing a profound, vertical shift. 
The discussion opens with a keynote dedicated to AI, introducing a new experiential pillar for the industry.

Moderator: Marco Pascali – Quattroruote 

Fireplace chat  
Alberto Scaglione – EMEA Automotive & Mobility Lead, Accenture 
Eligio Catarinella – Regional Marketing Officer for Europe, Stellantis 
 
Keynote
Nico Geisel – Managing Director & Partner Boston Consulting Group Munich 

Round Table – Experience, Data & Brand Value 
Paige Hope – Head of Ferrari Global Operational Marketing 
Andrea Vecchi – Marketing & Communication Director, Dallara  
Fabio Galetto – Google Sales Director, Google Italia  
Kevin Conti – Head of Commercial, Pagani Automobili S.p.A. 
Giuseppe Galassi – Maserati Customer Satisfaction Manager
Patrizia Cianetti – Global Marketing & Communications Director, Ducati