Today, a brand’s value is measured by its ability to create meaningful experiences. This roundtable explores how Motor Valley brands turn data, technology, and design into tangible emotions, building lasting customer relationships through personalization, storytelling, and a strong service culture. AI has arrived, and the automotive world is facing a profound, vertical shift.

Moderator: Marco Pascali – Quattroruote 

Fireplace chat  
Alberto Scaglione – EMEA Automotive & Mobility Lead, Accenture 
Eligio Catarinella – SVP Sales & Marketing Enlarged Europe, Stellantis 
 
Keynote
Nico Geisel, Managing Director & Partner Boston Consulting Group Munich 

Round Table – Experience, Data & Brand Value 
Andrea Vecchi – Marketing & Communication Director, Dallara  
Fabio Galetto – Sales Director – Travel and Automotive, Google Italia  
Kevin Conti – Head of Commercial, Pagani Automobili S.p.A. 
Ducati