Today, a brand’s value is measured by its ability to create meaningful experiences. 
This roundtable explores how Motor Valley brands turn data, technology, and design into tangible emotions, building lasting customer relationships through personalization, storytelling, and a strong service culture. AI has arrived, and the automotive world is facing a profound, vertical shift. 
The discussion opens with a keynote dedicated to AI, introducing a new experiential pillar for the industry.

Moderator: Savina Maria Confaloni, RCS Media Group 

Fireplace chat  
Alberto Scaglione – EMEA Automotive & Mobility Lead, Accenture 
Eligio Catarinella – Regional Marketing Officer for Europe, Stellantis
 
Keynote
Nico Geisel – Managing Director & Partner Boston Consulting Group Munich 

Round Table – Customer Journey, Data & Digital Experience
⁠Paige Hope – Head of Ferrari Global Operational Marketing
Andrea Puggelli – Head of Customer Journey, Lamborghini
Giuseppe Galassi – Head of Customer Satisfaction Maserati and AlfaRomeo
Fabio Galetto – Sales Director & Travel and Automotive, Google Italia

Round Table – Brand, Community & Passion
Andrea Vecchi – Marketing & Communication Director, Dallara
Kevin Conti – Head of Commercial, Pagani Automobili S.p.A.
Patrizia Cianetti – Global Marketing & Communications Director, Ducati