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We are the Main Sponsor of Motor Valley Fest, the event that celebrates the perfect union between passion for motors, innovation and sustainability, culture, and the identity of the territory. A major opportunity to shine the spotlight on the automotive sector, one of the leaders in “Made in Italy” excellence; a sector whose strengths and high potential UniCredit both knows and recognizes, and for which it offers services and solutions to facilitate the development of the entire production chain.

As a banking group, UniCredit is invested in the potential of this sector: we are co-investors in the Motor Valley Accelerator, the first Italian accelerator dedicated to the automotive sector born right in the Motor Valley itself. The accelerator seeks startups established in Italy, or wishing to open a legal entity in Italy, to which it offers an investment in services and liquidity. Visit the site

In 2021, the first entities benefiting from the program were identified, and 2022 saw the launch of the second edition in which the program aims to enhance and support pioneers of the future of mobility with a focus on electric propulsion and sustainability, connectivity and autonomous driving. The launch event in Modena with selected startups will be the first opportunity to present these new projects to partner companies.

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Activities in the square


Immersive virtual reality

During the weekend of May 13 and 14, at the UniCredit booth in Piazza Grande you will be able to enjoy a unique and immersive experience through a journey in virtual reality. Entering the metaverse will be easy and incredibly realistic: wearing special visors you will be able to explore with your avatar the digital environments created by our developers for the event and make you feel totally immersed and involved.

Entertainment for the little ones

Younger audiences will be able to try their hand at virtual driving of historic racing cars on real existing circuits. Making the simulation even more realistic is a VR visor connected to a steering wheel, to ensure a greater sensitivity in driving.


UniCredit actively participates in the rich program of events of Motor Valley Fest 2023, especially on the day of May 11, 2023:

with the participation of Remo Taricani, Deputy Head of Italy UniCredit

with the participation of Massimiliano Mastalia, Head of Corporate UniCredit Italy

with the participation of Giusy Stanziola, Head of Start Lab & Development Programs.

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Our commitment to the environment

In line with our ambition to be the bank for Europe’s future, environmental, social and governance (ESG) sustainability issues are a fundamental part of our culture and mindset. They guide and inspire every decision we make and every action we take. We also know that it would not be possible to achieve our Purpose of providing communities with levers for progress without ensuring the highest ESG standards throughout our bank. That’s why ESG principles are fully integrated into UniCredit Unlocked, our new strategic plan to help our customers make a just and sustainable transition to a better society.


Unicredit Start Lab

UniCredit Start Lab is the initiative created to support young entrepreneurs, innovation and new technologies.
UniCredit Start Lab is a business platform dedicated to innovative start-ups and SMEs, now in its tenth year with some 7,700 projects examined and around 550 start-ups selected to be accompanied on a path of growth. UniCredit Start Lab is aimed at innovative start-ups from all sectors with a programme comprising numerous actions: open innovation initiatives and structured connections with companies and investors; managerial training with the Startup Academy; mentorship courses in collaboration with 60 partners including experts, opinion leaders, professionals and entrepreneurs from the world of innovation; specialist advisory on ESG issues, banking services and the possibility of collaborations with UniCredit. In addition, the Corporate Partnership programme with major companies, which will make themselves available to the best start-ups with the launch of a pilot project, with their own mentors and facilities.

Learn more about UniCredit Start Lab.

Our commitment to the environment

We are committed to goals to further reduce both our direct environmental impact through specific energy choices and the exposure of our loan portfolio to controversial business sectors

Learn more about our commitment to the environment

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Our commitment for the society

We are committed to achieving a positive social impact on society with specific goals and initiatives.

Learn more about our social commitment

Supporting business