On Friday, May 29, 2026, the Forum will take place:
“New Trajectories of Tourism in Italy: Diffuse Cities of Art. Culture as a Driver of Development.”

Several topics will be addressed, including:
– the economic value of cities of art, their impact, and local identity
– heritage conservation and sustainable development
– digitalization and culture: improving accessibility and engagement
– social integration and inclusion
– innovation and creativity / cultural education
– cultural events and urban regeneration
– logistics operators and technology providers: supply and demand in dialogue

Among the invited speakers: mayors and senior officials from the participating cities (Modena, Parma, Ravenna, Perugia, Verona), entrepreneurs and industry experts, university professors, and representatives of the Ministry of Tourism.
The Forum will be held at the Chamber of Commerce.
Target audience: public administrators, tourism and promotion operators, agencies, trade associations, universities, event and exhibition organizers, hoteliers and restaurateurs, transport companies, B&Bs, and media.
The Forum is organized by Economia Pulita Srl in collaboration with Vision Up Consulting by Mauro Battaglia, and is held under the patronage of the Municipality of Modena, the Chamber of Commerce, and the Fondazione di Modena.