Motor Valley Houses

Maserati

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.

BRAND

Factory TOUR

MASERATI STORE

Gallery

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.

Factory Tour

With a tour at the showroom and/or factory in Modena, one can discover up close how a Maserati car is created, and how sportiness and elegance come together to create one of the world’s most fascinating cars.
Different types of itineraries are offered throughout the year, ranging from a 40-minute Showroom tour to a 90-minute Factory tour inside the plant. Itineraries vary according to business needs. The type of active tour is specified on the booking calendar.

Factory Tour Tickets (90 minutes)

– Full € 50.00
– Reduced groups (min. 20 people) € 45.00
– Students >18 years (High schools, Universities, Masters) € 45.00
– Reduced 7-17 years € 35.00 (Access for underage persons only if accompanied by adult family member. Factory tour cannot be arranged for school groups with underage participants)
– Free: children up to 6 years old, journalists, Maserati customers

Showroom Tour (40 minutes)

– Full € 15.00
– Reduced groups (min. 20 people) € 12.00
– Students >18 years (High schools, Universities, Masters) € 12.00
– Reduced 7-17 years old € 10.00
– Free: children up to 6 years old, journalists, Maserati customers

During the 2025 edition of the Motorvalley Fest, some special initiatives are planned for guests:
– Exceptional opening of Showroom and Store during Saturday, June 7^th and Sunday, June 8^th
Factory Tour at a reduced price during the weekend
– Possibility to watch the parades that, over the weekend, will transit through the Maserati Plant of Modena:
– Saturday 7 June, from 6:00 PM to 6:30 PM – Motorcycles & Supercars
– Sunday 8 June, from 10:30 AM to 11:00 AM – Mini and Abarth – Single-brand rally

book a tour

Maserati Store

Furthermore, at the Maserati Showroom, from Thursday, June 5th until Sunday June 28th 2025, you will have the opportunity to visit the Maserati Store and discover exclusive promotions, as well as the brand’s new merchandising collections.
For every purchase made, guests will receive an iconic gift*.
To discover all the collections, visit the MaseratiStore website.
*Free gift available while stocks last.

2025 MVF Special opening details:
Opening hours:
– Thursday 5 and Friday 6: from 9 AM to 6 PM
– Saturday 7 and Sunday 8: from 10 AM to 7 PM

Address:
Via Divisione Acqui 17, 41121 Modena, Italy

Contacts:
– Maserati Showroom Telephone Nr. + 39 059590594
– Maserati Store Telephone Nr. +39 3387804775