Roi Kantor is the Co-Founder and CEO of Whilx, an automotive technology startup developing an autonomous, per-wheel system that dynamically optimizes tire pressure in real time. By continuously adapting to load, terrain, and driving conditions, Whilx improves safety, reduces energy consumption and emissions, and extends tire life. 

Roi holds an LL.B. and a B.A. in Management (Corporate Finance) from Tel Aviv University. Prior to founding Whilx, he gained experience in corporate law at Gornitzky & Co. and led large-scale teams as CEO of a nonprofit organization focused on supporting underserved communities.