Max Cavazzini joined AWS in 2018 leading the EMEA Industry team in the Automotive&Manufacturing business unit, to support AWS customers with inventing and innovating at scale with the cloud. Max owns the industry strategy and go-to-market execution across EMEA, influencing multi-country revenue performance by aligning sales, partner, product and services organizations around vertical-specific cloud and AI solutions. 
 After his Master of Science in Industrial Engineering and Management from Politecnico di Torino. Max founded a start-up in the biometric business then helped two old-media companies with their digital transition as Chief Digital Officer. He then joined as Head of Digital 3 Italia (Hutchison Whampoa) before moving on to Fiat Chrysler Automobiles (now Stellantis) as the EMEA head of the Uconnect brand and to Oracle as EMEA Industry Innovation Director.  
Max is an Amazon Bar Raiser and certified Learning from Amazon speaker, journalist with theOrdine dei Giornalisti Piemonte and loves to travel the world with his family.