Marco Massara has been supporting automotive companies to adapt, transform and innovate for more than 25 years. Marco led global sales teams and consulted auto companies in PTC, HP, Siemens and Ansys, and since 2019, as a Business Development Manager, he is collaborating with EMEA vehicle manufacturers and their suppliers as part of Amazon Web Services Automotive & Manufacturing Industry BU, focusing on key initiatives related to the development of software defined, connected, smart vehicles.