Luigi Orlandini, Founder, President, and CEO of Canossa grew up in Emilia, Northern Italy, the world’s only region that inherits his name from a road, the “Via Emilia”, a 2.200 years old Roman Consular road, and renowned as “Motor Valley” due to its association with Italian sports car brands. It’s no coincidence that he would form a deep-rooted passion for cars and the automotive industry.
 
After completing scientific studies, he founded an IT company, marking his first business connection with the automotive world by providing IT services to prestigious events and brands. In 2010, Canossa was established based on an earlier vision, becoming Europe’s pioneering rally organizer offering luxurious 5-star accommodations and daily Michelin-starred chefs during events.
 
Additionally, Luigi also leads Cavallino, the destination for all Ferrari collectors and enthusiasts, an American company founded in 1978 and acquired by Canossa in 2020.