Luca Ferrari is the Global Senior Manager of Robotics and Breakthrough Technologies at CNH. 

With nearly 15 years of international experience, he has held various roles within R&D Innovation. He currently leads a global team spanning the US, Europe, and India, dedicated to advancing innovative robotic and AI-driven systems. His work focuses on developing alternative machine forms, featuring automated and autonomous solutions specifically designed for off-road applications, while fostering the integration of AI technologies across CNH. 

Luca is the inventor of more than 50 filed patents and serves as the CNH representative and topic expert in several international regulatory committees focused on emerging technologies, such as AI and Robotics. 

He holds a Master’s degree in Electronics Engineering and a PhD in Information and Communication Technology from the University of Modena and Reggio Emilia. Passionate about technology and innovation, Luca is committed to driving growth and advancing breakthrough technologies at CNH.