Lara Rodini has been serving as Global Sponsorships & Activation Director at Lenovo since 2018. In this role, she is responsible for managing the company’s strategies in the field of sports sponsorships and keeping high-level relationships with the company’s partners. 
Prior to this role, she acted as the Communication Strategist at VR46, overseeing marketing communications strategies to support e-commerce platforms and developing the press office for both the company and the Riders Academy. 

Before that experience, Lara worked as the EMEA PR, Events, and Sponsorships Manager at Acer. In this capacity, she was responsible for managing press activities related to the company’s sponsorship of the 2012 summer Olympics in London. 
From 2001 to 2008, Lara held various roles of responsibility in AMD’s marketing department, eventually attaining the position of EMEA Team Manager, Marketing Communications.