Gianluca Marchi is Full Professor of Business Economics and Management at the University of Modena and Reggio Emilia. At Unimore, he currently serves as Vice Rector and Rector’s Delegate for the Third Mission.
He is a member of the Board of Directors of the Ecosister Foundation and the Democenter Foundation, as well as a member of the Advisory Board of the AGO Foundation. He teaches courses on strategy and innovation at the Marco Biagi Department of Economics and at MUNER – Motorvehicle University Network of Emilia-Romagna.

His research focuses on innovation management, particularly regarding the technological and competitive evolution of industries, user innovation, university–industry collaboration, and academic spin-offs.
He has authored several monographs and published in international journals, including Technological Forecasting and Social Change, Research Policy, Journal of Business Research, Technovation, and R&D Management.