Design Director

Born in Mirandola (MO), 55 years old.
Married with two children.

Education
Master in Business Administration at Bologna Business School.
Graduation in Aeronautical Engineering at University of Pisa.

Professional career
He joined Ducati in 2000.
From 2000 to 2005, he has been working as Project Manager in R&D.
From 2005 on he leads the Centro Stile Ducati, as Design Coordinator first and then as
Design Director, reporting directly to the CEO.
In this role, he manages the resources dedicated to design development of all the touch
points between Ducati and its passionate clients: from motorcycles to apparel, from
dealerships to corporate identity to licensed products.
Since June 2023, leading the new Strategy&Centro Stile Department, he added to his
responsibility also Corporate Strategy, Product Strategy and Product Marketing.

Under his supervision, the Design Centre has created the style of the new motorcycles
launched in the last 19 years:
– 1098
– Hypermotard (3 generations)
– D16RR
– Monster (3 generations)
– Streetfighter V2 and V4 (2 generations)
– Multistrada V2 and V4 (3 generations)
– Diavel (3 generations)
– Panigale V2 and Panigale V4
– XDiavel (2 generations)
– Scrambler (2 generations)
– Supersport
– DesertX
– Hypermotard Mono
– Desmo 450 MX