Back to Motor Valley Website

WOM is revolutionizing tire testing: for over 70 years, tires have been measured in labs using unrealistic data. WOM has developed a patented device that, for the first time, enables real-time tire measurement directly on the vehicle, in real-world conditions. This allows for the creation of ultra-realistic virtual tires, accelerating vehicle development and next-gen mobility safety systems.
But it’s not just about tires. Our roadmap extends to steering, suspensions, and beyond—reshaping how vehicles are tested, developed, and perfected virtually. We are building a new era of smart embedded technologies, making virtual development not just more accurate, but truly revolutionary.
By 2030, WOM will enable the industry to simulate the impossible—pushing the boundaries of safety, performance, and sustainability in mobility like never before.
Because the future of mobility shouldn’t be built on artificial conditions.
WOM — The future of mobility, built on reality.