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Born as a spin-off company of the Federico II University of Naples, is today a consolidated international player in tires and vehicle dynamics simulations. Its main target is the development and the commercialization of software for tire testing, analysis and simulations, both for motorsport and automotive applications. In its 7 years of life, MegaRide became a techtransfer holding group, interacting with several teams in F1, Formula E, MotoGP, NASCAR and in other categories, before finally moving towards industrial applications. MegaRide provides physical-based tire models enhancing the reliability of vehicle simulations, being able to account for multiphysical phenomena (thermal/wear/friction/road-roughness/viscoelastic) at tire/road interaction.