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aitomotivelab is an Italian software house specializing in the development of artificial intelligence-based solutions for the automotive retail sector. Our expertise lies in creating AI solutions that optimize sales processes, boost commercial performance, and significantly enhance the customer experience on dealership websites.
Our core business is represented by MIA, a virtual assistant powered by advanced artificial intelligence algorithms, specifically designed to meet the unique needs of modern car dealerships. MIA integrates seamlessly with existing IT systems, offering a comprehensive solution that operates on multiple operational levels.

Our application implements the latest innovations in conversational artificial intelligence, with a particular focus on:
1. Digital Showroom Management
MIA transforms the dealership’s digital experience through:
Interactive presentation of the available car inventory
Virtual configurator with real-time visualization
Personalized consultation based on objective parameters
Automated management of appointments and test drives
2. Marketing Automation
Our solution implements data-driven digital marketing strategies:
Dynamic integration of commercial promotions
Automatic segmentation of prospects based on behavior and preferences
Activation of synchronized multichannel campaigns
Continuous performance analysis with customizable dashboards
3. Optimization of Sales Processes
We provide advanced tools for digitizing the entire sales process:
Automatic qualification of incoming leads
Direct transfer of structured data to the CRM
Trasferimento diretto al CRM dei dati strutturati