Two aperitif-style meetings at the historic Modena headquarters to celebrate the centenary of the iconic Trident logo and discover the BOTTEGAFUORISERIE Personalisation Programme.
For the past eight years, Motor Valley Fest has represented a privileged meeting point between the more than 2,900 companies of the Motor Valley and the global automotive industry, celebrating a sector that is vital to the national economy.
On the occasion of the eighth edition of Motor Valley Fest, Maserati opens the doors of its historic headquarters in Viale Ciro Menotti for the “Tridente Talks”: two exclusive events offering guests the opportunity to experience, inside Maserati’s historic home, the charm and uniqueness of one of the most iconic Made in Italy brands.
This year’s edition has a special meaning: it marks the centenary of the Trident, the symbol designed in 1926 by Mario Maserati, inspired by the Fountain of Neptune in Bologna. This milestone was recently also celebrated by Poste Italiane with a dedicated stamp in the “Excellences of the Production System” series.
Talk programme:
The meetings, scheduled for Thursday 28 and Friday 29 May 2026 from 6:30 PM, will take place in an exceptional setting: the Maserati Showroom, designed by Ron Arad, and the BOTTEGAFUORISERIE atelier at Viale Ciro Menotti 322, Modena.
Format: two dynamic, television-style talks. The first will be dedicated to the history and evolution of the House and to the 100th anniversary of the Trident; the second will focus on BOTTEGAFUORISERIE, the new project that best interprets elegance according to Maserati.
Speakers: a discussion featuring key figures from the past, present and future of the Modena-based House, with the participation of distinguished guests.
Moderator: hosted by anchorwoman Tiziana Fait.
Social & Lounge: followed by an Italian aperitif accompanied by a DJ set by Radio Bruno, media partner of the initiative.