Born in the heart of the Motor Valley, DIECI Srl is an Emilia-based company that has been designing and manufacturing telescopic handlers, truck mixers, and dumpers for over 60 years. Deeply rooted in the region’s industrial heritage and mechanical know-how, DIECI has evolved with a constant focus on innovation and the demands of the global market.

Its machines—robust, reliable, and high-performing—operate in the most demanding sectors: from agriculture and construction to mining and emergency response. At the core of every innovation are its customers, supported by a global and efficient service network.

The brand’s strength lies in its relentless drive for Research & Development and the excellence of its production lines, which allow DIECI to export the authentic values of Made in Italy worldwide.
On the occasion of Motor Valley Fest, DIECI showcases two models that embody its key values—advanced technology and innovative design:
– Apollo-e 20.4 Smart, the new fully electric telescopic handler: a symbol of sustainability and technology. All the features of the traditional model, now in a 100% electric version;
– Agri Star, one of the most popular agricultural telehandlers, known for its power, reliability, and unmatched driving comfort.

From automotive to agriculture, and through construction: a journey through the heart of Emilia, in the temple of telehandlers.