Consumer experience is a widespread trend, but it takes on even greater significance in the luxury sector. Here, where the financial commitment is substantial, the customer expects not only a product, but also experiences that enhance and give deeper meaning to the ownership of a luxury item. Beyond the personal value each individual develops with the product, there is an expectation that the brand will provide access to enriching and complementary experiences.

Exclusive gatherings, curated itineraries, iconic events, immersive in-store experiences, private visits to museums, and other tailor-made initiatives become key elements in fully experiencing the brand.

This sense of belonging to a rich and prestigious tradition further strengthens the connection with the brand, enhancing the ownership experience with a value that goes beyond the individual product and embraces a long-term vision.


Round table
Pietro Innocenti –  CEO, Porsche Italia
Christopher Pagani – Marketing Director, Pagani Spa
Andrea Vecchi – Marketing Manager Dallara

Round table
Federico Foschini – Chief Marketing and Sales Officer Automobili Lamborghini SpA
Patrizia Cianetti – Marketing & Communication Director Ducati Motor Holding
Giovanni Perosino – Head of Maserati Marketing & Communication
Paige Hope – Head of Global Operational Marketing Ferrari

Round table
Andrea Albani – Managing Director, Misano World Circuit Marco Simoncelli
Giuseppe Prestia – Tenuta di Roncolo
Antonio Gioli – Founder GBPA ARCHITECTS
Luigi Orlandini – Chairman & CEO, Canossa Events
Marco Panieri – Mayor of Imola