The Museo della Figurina invites visitors to an exclusive, free guided tour that weaves together the fascinating history of advertising stickers with that of the automobile and means of transport. Through a themed itinerary, visitors will discover how stickers have documented, from the very beginning, not only products and brands, but also the social and technological revolutions linked to mobility: from the first steam-powered automobiles to production cars, from the motor races that thrilled the world to icons of four-wheeled design.
A special focus is dedicated to the legend of Enzo Ferrari, also referenced in the current exhibition Figurati Modena, and to the world of racing, where passion, innovation and legend come together.
The collections on display, enriched with archival materials and curiosities, offer a unique look at a century of progress, communication and pop culture, for enthusiasts of history, design and motors.


Information on Agomodena.it

Bookings: https://www.agomodena.it/agenda/figurine-in-pista-storie-di-motori-passione-e-leggende-su-quattro-ruote/

Image caption:
Albo figurine dell’Automobile, 1958, ed. Lampo, Milan
Courtesy of the Municipality of Modena, Museo della Figurina Collection – Fondazione Ago