Designing the Future: Innovation, Aesthetics, and Technology in the World of High-Performance Vehicles Automotive design is rapidly evolving, driven by innovation and the new possibilities offered by artificial intelligence. It’s not only about improving the aesthetics and functionality of vehicles but also about fundamentally rethinking the design and production process. Sustainability is a primary goal: companies are experimenting with recycled materials, biomaterials, and lightweight alternatives to reduce environmental impact.

However, innovation is not limited to materials. The design process is becoming more dynamic and data-driven, with AI enabling advanced simulations, digital prototypes, and predictive analyses to quickly respond to customer needs and enhance production efficiency. This transformation allows for the integration of sustainability, aesthetics, and functionality in a single process, shaping the vehicle of the future in a way that is both responsible and visionary.
 
 

Fireplace talk
Flavio Manzoni –  Chief Design Officer Ferrari
Fabrizio Giugiaro – CEO – GFG Style

Round table 
Giuseppe Bonollo – Senior Vice President of the Mobility Business Unit, Pininfarina
Giovanni Pizzi – Head of Interior Design, ITALDESIGN
Walter De Silva – President Walter De Silva Automotive
Andrea Ferraresi – Centro Stile & Strategy Director Ducati Motor Holding

Round table 
Jennifer Stucko – Founder and CEO, Prota Fiori 
Paolo Garella – CEO & Founder, Manifattura Automobili Torino
David Wilkie – Head of CNH Industrial Design