We have reached the seventh edition of the Motor Valley Fest at a time of profound transformation for the automotive sector. The ecological transition, along with increasingly stringent regulations—particularly in Europe—has created a context of significant pressure and uncertainty for the industry.

These challenges are further compounded by new trade tensions driven by tariffs and a growing loss of competitiveness in both hardware and software across key segments such as electric vehicles, autonomous driving, and customer experience.
The luxury market has also faced a complex period, marked by a slowdown in demand—especially in China—and a sluggish economic outlook across much of Europe.

However, high-performance luxury vehicles have been relatively less affected, thanks to a very specific and structurally favorable supply-demand dynamic. Innovation remains a key pillar—not only in the development of unique products but also in enhancing the overall driving experience: greater comfort, deeper integration with the ever-evolving digital ecosystem, and the creation of exclusive, physical experiences.

Over the past year, a powerful new technological wave has emerged: the widespread adoption and deployment of Artificial Intelligence, particularly generative AI based on large language models (LLMs), among other advances.
Thanks to the massive amount of data generated by increasingly pervasive connectivity, it is now possible not only to improve services and reduce costs, but also to elevate and enrich the customer experience in unprecedented ways.

Institutional Greetings

Opening Remarks

Stefano Domenicali – Presidente e AD Formula 1

Keynote speeches

Jan Christoph Kostring – Worldwide McKinsey Senior Expert e Michele Bertoncello, Senior Partner – “Luxury car buyer preferences in a rapidly changing landscape”

Teodoro Lio – CEO Accenture Italia

Brunello Cucinelli – Presidente Esecutivo e Direttore Creativo, Brunello Cucinelli S.p.A.

Motor Valley Top Table

Andrea Pontremoli – CEO Dallara
Claudio Domenicali – CEO Ducati Motor Holding
Ferrari*
Stephan Winkelmann – Chairman and CEO Automobili Lamborghini SpA
Maserati*
Horacio Pagani – Founder e Chief Designer di Pagani Automobili