Patrizia Cianetti graduated in Computer Engineering from the University of Bologna.
After her graduation, she gained experience in the eBusiness division of Ernst & Young.
She then moved to Paris, France, to join IBM EMEA.

In 2000 she joined Ducati and, in 2022, she become General Manager of the separate
company Ducati.com. Her responsibilities within the organization expanded over time,
culminating in her appointment as Global Marketing and Communication Director and
Member of the Board of Management in 2020.

In this role, she oversees all marketing and communication functions at a global level,
shaping the Ducati World proposal for passionate clients worldwide and nurturing the
Ducati dream for all fans of the brand.

Additionally, Cianetti collaborates with Bologna Business School, where she completed
her MBA program, serving as a member of the Executive Committee of the MBA
Supercars and Superbikes program. She also lectures on topics such as “One Customer
Experience” and “Content Marketing Laboratory” as part of the Master in New Media and
Marketing Communication.