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Christian Richter

Christian Richter

GCAS Global Vertical Lead Automotive & Auto Retail Director

Christian Richter leads the automotive vertical GCAS at Google, including a global team specializing in automotive retail advertising solutions. This includes the development of leading and globally scalable advertising and sales solutions for automotive OEMs, their dealers, and their ecosystem of agency partners, channel sales partners, and systems integrators. He also chairs a cross-functional EMEA automotive steering committee that represents all of Google's functions working with the automotive industry: ads, cloud, Android and geo/maps. He also leads the Eurogroup GCAS on an interim basis while Pedro Pina is on paternity leave. Prior to joining Google in 2008, he worked 10 years at the European automotive and aerospace firm of Booz Allen Hamilton, with functional expertise in sales, after-sales, and marketing. Christian holds a doctorate from the HHL Leipzig Graduate School of Management and a bachelor's degree in economics from the University of Bayreuth. He lives in Munich, Germany. In his spare time he enjoys spending time with his wife and their Labrador retriever "Bella" and going to the gym to do powerlifting exercises and with kettlebells.

Events

09:00 | 13:00 - INAUGURAL CONFERENCE

Motor Valley Fest 2024, now in its sixth year, takes place in a post-pandemic context with complex geopolitical challenges.
China remains a leader in the global automotive market, driven by the green transition in Europe.
The European sector, although growing, faces intensified competition, especially from China in hybrid and electric cars.
The luxury and high-performance market in the Motor Valley shows resilience, with, on the one hand, the expansion of Artificial Intelligence, autonomous driving, and Software Defined Vehicles, and on the other, a major effort in sustainability.

The year 2024, with important global elections, will define the guidelines for the green transition.

The inaugural Motor Valley Fest conference will feature talks by McKinsey, Google and Bosch, Azimut, and Pirelli covering topics such as sustainability, the luxury market, and generative AI.
This will be followed by the important panel discussion featuring major Motor Valley brands Automobili Lamborghini, Dallara, Ducati, Energica Motor Company, Ferrari, PaganiĀ and Maserati.