Design Director Centro Stile Ducati Motor Holding
Born in Mirandola (MO), 55 years old. Married with two children.
Education
Professional career
Andrea Ferraresi joined Ducati in 2000. From 2000 to 2005, he has worked as Project Manager in R&D. From 2005 on he leads the Centro Stile Ducati, as Design Coordinator first and then as Design Director, reporting directly to the CEO.
In this role, he manages the resources dedicated to design development of all the touch points between Ducati and its passionate clients: from motorcycles to apparel, from dealerships to corporate identity to licensed products.
Under his supervision, the Centro Stile Ducati has created the style of the new motorcycles launched in the last 18 years:
ROUND TABLE - Design & Heritage
Modera: Maria Leitner
In the face of new trends (electric and autonomous), and new purposes (need and experience), what are the new trends in aerodynamics and style? What should we think about increased livability on board, even as the ecological and technological transition takes place.
Less is more, simplicity and authenticity.
ROUND TABLE - Racing & Gamification
