The University of Modena and Reggio Emilia, one of the oldest universities in the world, is now resolutely projected into the future in several areas, including automotive and biomedical, which link it to the productive fabric of the territory. In the field of mobility, Unimore is one of the promoters of the MASA project – Modena Automotive Smart Area, a real urban laboratory dedicated to the experimentation of self-driving vehicles and connectivity. The initiative is part of the broader project of the Automotive Academy Unimore, which also includes the inter-university courses of Muner – Motorvehicle University of Emilia-Romagna, carried out in collaboration with Automobili Lamborghini, Dallara, Ducati, Ferrari, HaasF1Team, HPE COXA, Magneti Marelli, Maserati, Pagani, Scuderia Toro Rosso.