Made in Italy: between heritage and future
“The future belongs to those with a great past”, as the advertising spot for the Alfa Romeo Giulietta Sprint went.
Fashion made in Italy (the second manufacturing industry in the country) is a strong point of the national economy.
“The history factor”, almost absent in the technological good, is well defined in the artisan one. In a context such as today's characterized by mass production of standardized goods, the history of a brand represents an added value for the company, a competitive advantage that contributes to the creation of the "brand memory" but also an input for the restart.
The most famous example of brand heritage is Made in Italy, an expression that immediately evokes a specific lifestyle and great aesthetic care, capable of arousing sensations in the consumer's mind related to the wealth of different sectors: from design to fashion.
Speakers
Stefano Dominella, Honorary President of Maison Gattinoni and President of the Fashion Section
Unindustria, curator of the exhibition "It happened today: happy birthday made in Italy!"
Guillermo Mariotto, Designer
Laura Lusuardi, Fashion Coordinator Max Mara
Anna Molinari, Stylist and Entrepreneur
Sonia Veroni, Fashion Curator, Creative Consultant, Modateca CEO Deanna
Representative of ICE, Agency for the promotion abroad and the internationalization of
Italian companies
Moderator
Antonio Mancinelli, Senior Editor Marie Claire, signature of Corriere della Sera and Vogue
Limited capacity, reservations required: Modenamoremio 059.8751179 – 340.2884443 | info@modenamoremio.it
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