INAUGURAL CONFERENCE

Motor Valley Fest 2024, now in its sixth year, takes place in a post-pandemic context with complex geopolitical challenges.
China remains a leader in the global automotive market, driven by the green transition in Europe.
The European sector, although growing, faces intensified competition, especially from China in hybrid and electric cars.
The luxury and high-performance market in the Motor Valley shows resilience, with, on the one hand, the expansion of Artificial Intelligence, autonomous driving, and Software Defined Vehicles, and on the other, a major effort in sustainability.

The year 2024, with important global elections, will define the guidelines for the green transition.

The inaugural Motor Valley Fest conference will feature talks by McKinsey, Google and Bosch, Azimut, and Pirelli covering topics such as sustainability, the luxury market, and generative AI.
This will be followed by the important panel discussion featuring major Motor Valley brands Automobili Lamborghini, Dallara, Ducati, Energica Motor Company, Ferrari, Pagani and Maserati.

Opening Remarks
- Stefano Bonaccini, Presidente of Regione Emilia-Romagna
- Gian Carlo Muzzarelli, Mayor di Modena
- Giuseppe Molinari, President CCIAA Modena and President Centro Studi Tagliacarne

Keynote speeches
- Stefano Domenicali, Presidente e CEO Formula 1 
- Michele Bertoncello, Partner McKinsey & Company
- Andreas Cornet, Senior Partner McKinsey & Company
- Christian Richter, Director of GCAS Global Vertical Lead Automotive & Auto Retail Google
- Giovanna Vitelli, President of Azimut|Benetti Group
- Andrea Casaluci, CEO Pirelli
- Johannes-Joerg Rueger, Presidente Bosch Engineering GmbH
 
Motor Valley Top Table
- Claudio Domenicali, CEO Ducati Motor Holding
- Giovanni Perosino, Chief Marketing & Communication Officer Maserati
- Christopher Pagani, Marketing Director Pagani Automobili
- Andrea Pontremoli, CEO Dallara
- Davide Abate, Chief Technologies and Infrastructures Officer Ferrari
- Umberto Tossini, Chief People & Culture Officer, Member Board of Management Automobili Lamborghini 
- Livia Cevolini, CEO Energica Motor Company 

Closing Greetings
Adolfo Urso, Minister of Enterprise and Made in Italy

Ribbon Cutting, Military Academy of Modena