Directly from Expo Dubai comes the date of the fourth edition of Motor Valley Fest’s fourth edition, (from 26 to 29 May 2022 in Modena) the great open-air festival of Motors Land of Emilia- Romagna, which exceptionally this year will be in concomitance with Autopromotec, the International Biennial Exhibition of Automotive Equipment and Aftermarket, a true reference point for the entire world of the automotive aftermarket, also known as the maximum expression of the quality of tires, equipment, spare parts and car service at an international level. A double appointment of international appeal, aimed at creating a direct link between two important supply chains that will meet, involving many enthusiasts and professionals from all over the world in the land of motors: Emilia-Romagna.
The event was announced by the President of the Region, Stefano Bonaccini, during the round table “The secret ingredient to create a supercar” at the Sky View Hotel Downtown in Dubai in front of representatives of the car and motorcycle manufacturers of the Motor Valley. As part of the program of promotional initiatives of the Emilia-Romagna Motor Valley at Expo Dubai, Andrea Pontremoli, CEO of Dallara; Tim Bravo, Head of Communications Automobili Lamborghini; Francesco Milicia, Global Sales and After Sales Board Member Ducati and Renzo Servadei, CEO Autopromotec, presented the Motor Valley.
Motor Valley Fest 2022; the promotion of Made in Italy
The event will be a vehicle for the promotion of the Made in Italy and will be part of the communication campaign born from the agreement between the Ministry of Foreign Affairs and International Cooperation, Ice – Agency for the promotion abroad and the internationalization of Italian companies, the Emilia-Romagna Region and the Apt Servizi Emilia Romagna, for the international enhancement of the Italian automotive sector. The “Fest” formula has been confirmed, with exhibitions of cars from the Motor Valley brands, thematic meetings, parades, exhibitions of racing cars and the Innovation & Talents format, the networking area dedicated to talents, start-ups and the university world, for career guidance in the automotive sector, which will be enriched with appointments addressing the workers in the sectors of the entire Italian automotive system. Once again, the prestigious “frame” of the Motor Valley Fest will be the City of Modena, a UNESCO World Heritage Site.
The words of the authorities on the Motor Valley Fest 2022
President of the Emilia- Romagn Region: “An extraordinary event able to attract visitors and enthusiasts from Italy and every country to Emilia-Romagna. We will be able to welcome them with the utmost safety and respect for the rules, strengthened by the world heritage of our Motor Valley, unique at international level, with motor manufacturers and brands that have made history. Together with accommodation facilities, circuits, museums, private collections, artisans capable of restoring any model and companies that are champions of planning and design, production sites that are themselves heritage of knowledge that can be visited. The speed but also the attention to sustainability, with the development of engines and not polluting models but at the same time with great performances. In addition to culture, cities of art and agri-food excellence. An overall heritage with which we are conquering the Universal Exposition in Dubai: this is also why it was important to announce the dates of the Motor Valley Fest from here, from the Expo. More and more a fixed and unmissable appointment in the national and international events calendar”.
Mayor of Modena Gian Carlo Muzzarelli: “Motor Valley Fest has never stopped and during the last summer we restarted with the event also in the presence of the public, a sign of recovery for the entire territory after the difficulties caused by the health emergency. We’re already getting ready for next May: we’ll be hosting tourists and enthusiasts from all over the world in Modena, the capital of Motor Valley, to admire the most beautiful cars of the past, present and future, thanks to international in-depth studies dedicated to technology and innovation, with strategies for sustainable mobility (with electric and hydrogen engines), the prospects of autonomous and assisted driving and the opportunities offered to young people by companies in the sector. Without forgetting the museums, the exhibitions, the richness of the historical and cultural heritage, with the Romanesque cathedral at the heart of the Unesco site of Piazza Grande, the delicacies of the cuisine and typical products, the cultural suggestions offered by Modena, declared this year as Unesco creative city for Media arts”.
CEO of Autopromotec, Renzo Servadei: “The synergy between Autopromotec and Motor Valley Fest will create a unique event on the international scene: buyers from all over the world will have the opportunity to plunge into a 360-degree experience that gathers together, for the first time, the entire automotive sector. This has also been made possible thanks to the commitment of the institutions that have strongly believed in this project”.