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Motor Valley Fest

Motor Valley Fest 2022, from 26 to 29 May 2022 in Modena. President of Emilia-Romagna Stefano Bonaccini announces the fourth edition at Expo Dubai.

Directly from Expo Dubai comes the date of the fourth edition of Motor Valley Fest’s fourth edition, (from 26 to 29 May 2022 in Modena) the great open-air festival of Motors Land of Emilia- Romagna, which exceptionally this year will be in concomitance with Autopromotec, the International Biennial Exhibition of Automotive Equipment and Aftermarket, a true reference point for the entire world of the automotive aftermarket, also known as the maximum expression of the quality of tires, equipment, spare parts and car service at an international level. A double appointment of international appeal, aimed at creating a direct link between two important supply chains that will meet, involving many enthusiasts and professionals from all over the world in the land of motors: Emilia-Romagna.

The event was announced by the President of the Region, Stefano Bonaccini, during the round table “The secret ingredient to create a supercar” at the Sky View Hotel Downtown in Dubai in front of representatives of the car and motorcycle manufacturers of the Motor Valley. As part of the program of promotional initiatives of the Emilia-Romagna Motor Valley at Expo Dubai, Andrea Pontremoli, CEO of Dallara; Tim Bravo, Head of Communications Automobili Lamborghini; Francesco Milicia, Global Sales and After Sales Board Member Ducati and Renzo Servadei, CEO Autopromotec, presented the Motor Valley.

Motor Valley Fest 2022; the promotion of Made in Italy

The event will be a vehicle for the promotion of the Made in Italy and will be part of the communication campaign born from the agreement between the Ministry of Foreign Affairs and International Cooperation, Ice – Agency for the promotion abroad and the internationalization of Italian companies, the Emilia-Romagna Region and the Apt Servizi Emilia Romagna, for the international enhancement of the Italian automotive sector. The “Fest” formula has been confirmed, with exhibitions of cars from the Motor Valley brands, thematic meetings, parades, exhibitions of racing cars and the Innovation & Talents format, the networking area dedicated to talents, start-ups and the university world, for career guidance in the automotive sector, which will be enriched with appointments addressing the workers in the sectors of the entire Italian automotive system. Once again, the prestigious “frame” of the Motor Valley Fest will be the City of Modena, a UNESCO World Heritage Site.

The words of the authorities on the Motor Valley Fest 2022   

President of the Emilia- Romagn Region: “An extraordinary event able to attract visitors and enthusiasts from Italy and every country to Emilia-Romagna. We will be able to welcome them with the utmost safety and respect for the rules, strengthened by the world heritage of our Motor Valley, unique at international level, with motor manufacturers and brands that have made history. Together with accommodation facilities, circuits, museums, private collections, artisans capable of restoring any model and companies that are champions of planning and design, production sites that are themselves heritage of knowledge that can be visited. The speed but also the attention to sustainability, with the development of engines and not polluting models but at the same time with great performances. In addition to culture, cities of art and agri-food excellence. An overall heritage with which we are conquering the Universal Exposition in Dubai: this is also why it was important to announce the dates of the Motor Valley Fest from here, from the Expo. More and more a fixed and unmissable appointment in the national and international events calendar”.

Mayor of Modena Gian Carlo Muzzarelli: “Motor Valley Fest has never stopped and during the last summer we restarted with the event also in the presence of the public, a sign of recovery for the entire territory after the difficulties caused by the health emergency. We’re already getting ready for next May: we’ll be hosting tourists and enthusiasts from all over the world in Modena, the capital of Motor Valley, to admire the most beautiful cars of the past, present and future, thanks to international in-depth studies dedicated to technology and innovation, with strategies for sustainable mobility (with electric and hydrogen engines), the prospects of autonomous and assisted driving and the opportunities offered to young people by companies in the sector. Without forgetting the museums, the exhibitions, the richness of the historical and cultural heritage, with the Romanesque cathedral at the heart of the Unesco site of Piazza Grande, the delicacies of the cuisine and typical products, the cultural suggestions offered by Modena, declared this year as Unesco creative city for Media arts”.

CEO of Autopromotec, Renzo Servadei: “The synergy between Autopromotec and Motor Valley Fest will create a unique event on the international scene: buyers from all over the world will have the opportunity to plunge into a 360-degree experience that gathers together, for the first time, the entire automotive sector. This has also been made possible thanks to the commitment of the institutions that have strongly believed in this project”.


The third edition of the Motor Valley Fest is scheduled for Thursday, 1 July – Sunday, 4 July 2021.

The 2021 edition of the Motor Valley Fest is pulling up to the starting line and participants are ready to restart their engines! The third edition of the festival celebrating Italy’s Motor Valley, in the Emilia Romagna city of Modena, will take center stage from Thursday July 1 to Sunday July 4, 2021.

The 2021 edition will bridge our current physical and digital worlds, with a plan of physical and digital activities dedicated to all fans of two and four wheels. Once again, the roar of engines, adrenaline, motorsport history, culture as well as food and wine excellence will be the key ingredients for this made-in-Italy event.

With passion at its core, the festival is an opportunity to showcase the world’s most beautiful supercars and motorcycles, unique jewels that symbolize Italian excellence around the world, from up close.

Some previews

For the first time, all the regional racetracks in Emilia Romagna are on board: the Riccardo Paletti in Varano, the Modena racetrack, the International Autodrome, Enzo and Dino Ferrari racetrack in Imola and, finally, the Misano World Circuit Marco Simoncelli, which will become the adrenaline-pumping stage of a series of dynamic events dedicated to the Motor Valley’s car manufacturers.

As always, the city of Modena, a UNESCO World Heritage Site, will be the ideal setting of the Motor Valley Fest and it will host the works of art, the exhibitions, the pop-up events and themed meetings within its squares, palaces and museums for locals and visitors to enjoy. Situated on the Via Emilia, the city of Modena, with its own history and artistic excellence, will continue to host the Motor Valley Fest’s Expo.

The expo’s scientific-technology conferences and panels are already confirmed, such as the inaugural conference and the in-depth round tables, with the participation of global leaders from the automotive industry as well as the “Innovation & Talents” sessions featuring a select group of start-ups and Italian and international universities.

Among the news of the 2021 edition, there will be a program of dedicated sessions and activities focused on sustainability and the world of electric mobility, featuring renowned international automotive brands.

Emilia-Romagna’s Motor Valley Fest to take on a Digital Format when it returns in May 2020.

In response to the challenges that the coronavirus pandemic has wrought on in-person gatherings, the various brands of Italy’s most prestigious motor vehicles will turn to the Internet when they discuss the future of the automotive industry and the new trends that will characterize it. 

Motor Valley Fest 2020 will expand its reach and enter the homes of thousands of fans worldwide with this innovative, online edition, enhancing its digital dimension, while optimizing its international network, to become a platform for promoting the entire Emilia-Romagna region, and with it, Italy.

The program therefore will not just focus strictly on motor-vehicles but also emphasize the productive nature of Italy –highlighting its various industries, its prestigious universities and research institutes, its storied history and culture, and the skills and conviviality of its professionals.

International events leveraging scientific-technological know-how have been confirmed thanks to a media project dedicated to the new frontiers of the sector, including the potential of the electric sector and experiments in the field of assisted driving. Efforts are being made to optimize Motor Valley Fest 2020’s platforms with the channels and networks of these pop-up events.

Start-ups, universities and students, the protagonists of tomorrow, will meet virtually in the largest forum designed to date, to talk about work, professional prospects, educational paths and innovation.

The conference will begin virtually, on Thursday, May 14, and feature prestigious Italian and international speakers, with key notes on specific, in-depth themes being live-streamed for a global audience.

There will be an “Innovation & Talents” section, dedicated to talents, the university world and start-ups. Meetings between university students and companies will take place with a new interactive look, including a virtual networking area designed to showcase the professional opportunities in the Emilian Motor Valley.

Motor Valley Fest is organized by the Emilia Romagna Region and its Tourism Board, the Municipality of Modena, the Motor Valley Development Association, Meneghini & Associati, with the support of ENIT, ACI, the Modena Chamber of Commerce, the Modena Foundation, BolognaFiere, MotorSport Network, in partnership with UniCredit and financed under the European Funds 2014-2020 of the Emilia Romagna Region – Por Fesr.

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Motor Valley Fest: the second edition of the popular festival returns to Modena from May 14-17.

The countdown to the second exciting edition of Motor Valley Fest has begun. The popular festival, which is open to the public, will take place in Modena from May 14-17, 2020. Over the course of four adrenaline-filled days, the festival will offer a vast program for Italian and international tourists, families, car-lovers, sports-lovers and fans of history, art, culture and good food. Emilia-Romagna’s “Motor Valley” will once again be under the international spotlight during this event, visited by over 2 million tourists, celebrating the automotive excellence of the region and storied history of its famous two and four-wheel motor brands. The city of Modena, a UNESCO World Heritage Site, will become the prestigious stage to showcase the region’s automotive, cultural and gastronomic history.

This year, the Italian Motorcycle Federation joins the “Motor Valley” and ACI Italia and Emilia Romagna Region Tourism Board/Apt Servizi agree to jointly promote Motor Valley in sports initiatives and in motor circuits, in addition to the promotion of the Motor Valley Development Association and its tourism-related activities. Last year’s inaugural event brought over 70,000 people to the city to attend over 200 Motor Valley Fest events, according to John Elkann, FCA (Fiat Chrysler Automobiles) president who inaugurated the event. Over 3,000 people have been working on the Innovation area and over 15,000 people visited the Autodromo of Modena.

This year’s fest begins on Thursday, May 14, 2020 with a ribbon-cutting event attended by international media from the US, Asia, Middle East, the UK, Russia Poland and Germany as well as local professionals. Massimo Bottura, the most awarded chef-owner of Osteria Francescana, Modena-native and founder of the non-profit organization Food for Soul, will be hosting the inaugural dinner.

A plethora of locations throughout the city will participate in Motor Valley Fest activities: Palazzo Ducale, Piazza Mazzini, Piazza Matteotti, Piazza Grande, Piazza Roma, Piazza XX Settembre, Largo S. Agostino, Largo S. Francesco, Church Madonna del Voto, Palazzo de ‘Musei, College San Carlo and AGO; and once again the Autodromo of Modena and the Novi Sad Park. This year’s rich program of initiatives focuses on three themes: “Innovation & Talents”, “Expo” and “Adrenalina”.

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Motor Valley Fest 2020: from May 14th – 17th the great event to celebrate the Motor Valley returns to Modena.

After the success of its first edition, Motor Valley announces the dates for Motor Valley Fest 2020, the popular festival dedicated to the world of engines.

The event will be held from May 14th – 17th in the heart of Emilia-Romagna, in Modena, in the historic city center as well as in the Autodromo among the most exclusive museums and collections in the Motor Valley. The four-day event will celebrate the national passion for cars and motorcycles, starting from Italian exemplars from the local area, technological innovations in the automotive world and the historical, artistic and food and wine culture of Emilia-Romagna.

Ready to welcome fans, families and tourists from Italy and abroad are Made in Motor Valley car and motorbike exhibitions, (Ferrari, Maserati, Lamborghini, Dallara, Pagani and Ducati), as well as the best selection in international automotive production that the public will be able to see, touch and try on the road and on the track as part of the Motor1Days, the “amusement park” of the Motor Valley Fest.

Ample space will be given for visitors to experience the innovation and mobility of the future, with a special area called Innovation & Talents that will feature universities, technical institutes, research laboratories, start-ups and companies. All completely free.

To inaugurate the May 2020 Motor Valley Fest there will be, as in the previous edition, an inaugural conference where key figures from the Land of Motors and the international automotive industry will have a chance to discuss various topics.

Motor Valley Fest is born, the great celebration of the land of motors in Emilia-Romagna.

From Thursday 16th to Sunday 19th May 2019, the Motor Valley describes itself for the first time through a “widespread” Festival completely free of charge*. A new concept of event that aims to promote the territory and its excellences, from Massimo Bottura to Luciano Pavarotti, passing through the fashion district. An agenda full of initiatives for both the public and the professionals, an intense program that is taking shape day after day.

The stage is set in Modena, as an invitation to come and discover the many wonders offered by the city like Palazzo Ducale, Piazza Mazzini, Piazza Matteotti, Piazza Roma, but also Modena’s Autodrome Marzaglia with the Motor1Days event and the fair area ModenaFiere.

A great event dedicated to the two and four-wheels

It’s going to be a true ‘motor experience’, with the adrenaline of driving the most beautiful sportscars and dream vehicles, the feeling that only the 1000 Miglia’s passage can give, the numerous and extremely rare specimens in the Ferrari Tribute (the historic gathering of the “Cavallino Rampante”), where the public can learn and see the new technologies regarding the mobility of the future, including the electric one.

From Motor Show to Motor Valley Fest, a great event dedicated to the two and four-wheels of yesterday, today and tomorrow that will celebrate the myth of speed and competition.

* some activities could be at paid

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