Category: Exhibitions

The Automobili Lamborghini Museum officially reopens following a redesign and new layout, with the event marking the start of Lamborghini’s 60th anniversary celebrations in an important year for the Sant’Agata Bolognese company.

The museum has changed its name and been entirely remodeled, both in its modernized layout and design, and in its exhibits.  The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini’s first 60 years. The narrative begins with the evolution of the brand and its products from 1963 to the present day, starting with founder Ferruccio Lamborghini. The 19 cars on display* are the heroes, telling the story of the brand and Lamborghini’s iconic technical and design heritage: innate principles that characterize the company’s DNA.

“2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives and unexpected activities, which we will reveal during the year,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini at the official opening of the museum. “We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future.”

“Imola and Formula 1 in the Motor Valley”. This is the title of the exhibition inaugurated today, 20 December, at the Checco Costa Museum of the Autodromo Internazionale Enzo e Dino Ferrari, in the presence of Giammaria Manghi, Head of the Political Secretariat of the Emilia-Romagna Region Presidency, Marco Panieri, Mayor of Imola, and Fabio Bacchilega, President of CON.AMI.

The exhibition celebrates the Motor Valley and the return of Formula 1 to the Autodromo Internazionale Enzo e Dino Ferrari through the local territory’s passion for engines and collecting historic cars and motorbikes. In this context there is a special tribute to the Imola driver Pier Luigi Martini, who raced several seasons in Formula 1 between 1985 and 1995 with Dallara and Minardi.

What awaits you

The exhibition is set up in collaboration with some of the important excellences of the Motor Valley: Scuderia AlphaTauri of Faenza, Dallara Automobili of Varano de’ Melegari – Parma and CRAME Club Romagnolo Auto e Moto d’Epoca of Imola, which will allow the exhibition of several cars from the present and the past. In addition, the Digital Museum will display on its screens the images of the IsolaPress Photo Agency – by Marco Isola, which will bring back to life the emotions of Formula 1 at Imola, both in the past and in the last two recent editions held at the Autodromo Internazionale Enzo e Dino Ferrari.

Opening times

The exhibition will be open to the public on the following days and times, with free admission until 23 January:

Tuesday to Friday: from 12 p.m. to 6 p.m.
Saturdays, Sundays and holidays from 10.00 a.m. to 6.00 p.m.
closed 25 December, 1 and 6 January

Italy restarts and wants to leave behind the bad experience of the coronavirus lockdown. Even the car in recent months has made its contribution, lighting its seats with the Tricolor or producing lung fans. And it continues to do so, sending strong messages of hope to Italians, who have always been lovers and inventors of cars. This is the case of Lamborghini, a symbol of excellence in the Motor Valley.

The project conceived is called “With Italy, For Italy” and involves 20 selected artists who from September will connect the 20 regions of Italy from North to South through as many images where Italian supercars will appear. An initiative that also involves Letizia Battaglia, a well-known internationally renowned photographer who will talk about her Palermo together with the Aventador SVJ.

“This is our act of love and gratitude for our country – says Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini -. An initiative that represents a manifesto of quality, excellence and value that only Italy can synthesize “.

What cars will we see in the shots? To begin with the Sián Roadster, but also other protagonists of the current range, such as the Aventador SVJ, and of course the Urus and the Huracán, in the versions with four-wheel drive and rear, coupé and spyder. Last but not least there will be the historical icons of the Taurus: Miura, Countach and Diablo.

The Professional MotorSport World Expo is the exhibition dedicated to motor sports stables, engineers and race car drivers.

With more than 230 exhibitors present and 7000 visitors expected – all exclusively motorsport restoration professionals – the fair has been created to allow stables and builders to have enough time to analyze and evaluate the technologies to be integrated into their 2019 programs.

Being an event reserved only for insiders, exhibitors will have time to concentrate on detailed technical discussions and analysis.

Participants are mainly technicians and engineers who deal with motor sports, race car manufacturers, managers and heads of stables, suppliers and distributors of equipment. Although 75% of visitors come from Germany, the Netherlands and Belgium, visitors usually come from around 50 countries, making the international event.

The novelty this year is Motor Valley’s participation in the fair, who will be present with an information desk open to the public, with the aim of becoming well-known abroad as well as in Italy.

All the news

The 35th edition of the Padua Fair, dedicated to cars and vintage motorcycles which has gone from a small exhibition fair to a great exhibition that attracts insiders and enthusiasts from all over Europe. Last year the 100,000 people participated.

The participation of Motor Valley

This year Motor Valley will also be present at the 35th edition of vintage cars and motorcycles. On display there will be one of the most famous cars of the land of engines: the Pagani Huayra Coupé, whose name is inspired by the God of the winds of the Argentine Andes. Elegant and majestic, the Huayra on display is equipped with the Storm Package that provides a significant upgrade in terms of aerodynamic behavior of the car and unleashes the full power of the 730 horsepower Mercedes AMG engine. A symbol of the great passion for the automotive art of this land of engines.

The fair

The British luxury Bentley fair, will see the return of FCA heritage, Maserati with the historic Eldorado, McLaren, Mercedes, Porsche and Volvo, as well as the important role and participation of historical Clubs in vintage cars and motorcycles, both in the stands as well as in the pavilions.

After the wonderful reception from the 2017 edition, the Bonhams Auction returns with an impressive range of classic and collectible cars. In fact, the auction lots feature some classic Italian one of a kind models, 1950s roadsters belonging to celebrities, and ultra-light racing cars.

There will also be a prestigious showcase of 23 Italian and European companies dedicated to the whole spectrum of car care, where advanced technology meets the know-how of the oldest crafts. At the end of the event, the 3 dealers who have carried out the best restoration will be awarded.

From July 18th the most iconic motorcycles from the Motor Valley will be exhibited at the Reggia di Venaria, where “Easy Rider, the legend of motorcycles as art” will take place, the exhibition that wants to celebrate the motorcycle world with art.

From Italian companies like Ducati and Moto Guzzi, to the American legend Harley Davidson, passing through British class and the Japanese efficiency, for a journey around the world that traces 150 years of the history of two wheels.

The exhibition

For the occasion, the Motor Valley, represented by Ducati and the Museo Nazionale del Motociclo will take part in the exhibition with some of its most precious and significant pieces.

Many models will be on display, evoking legendary films, such as the Easy Rider chopper or the Triumph Bonneville that Steve McQueen drove in La Grande Fuga. There will also be racing models like Giacomo Agostini’s MV Agusta, Valentino Rossi’s Yamaha and Casey Stoner’s Ducati. Other pieces will be on display as a symbol of travel and adventure, such as Bettinelli’s legendary Vespa that has traveled 24,000 km from Rome to Saigon or the specials that have crossed the desert sand of the Paris-Dakar.

The exhibition unfolds in nine sections: Italian style, form and design, Japan and technology, Mal d’Africa, Speed, Travel, London Calling, The American myth, Earth, mud and freedom, and Bikes in cinema.

Bikes immersed in art

The fifty-some models of motorcycles will be placed in a contemporary artisitic context, between explicit references and indirect suggestions. Many important names among artists and works of art will be present such as Antonio Ligabue with “Self-portrait with motorcycle”, Mario Merz with “Acceleration = Dream”, the great sculpture “Vejo” by Giuliano Vangi, the unpublished photographs of Gianni Piacentino High Speed ​​Memories which witnesses his activity in sidecar racing and the sculpture “Self Portrait Race”. There will be authentic paintings by Paul Simonon, a former bass player of the Clash, a passionate motorcycle collector. Photographs, stills and movie posters tell a world that expresses a 360-degree vision for two-wheels.

The exhibition – produced and organized by Arthemisia and Consorzio delle Residenze Reali Sabaude, sponsored by Città di Torino and curated by Luca Beatrice, Arnaldo Colasanti and Stefano Fassone – will be hosted at the Reggia di Venaria in the Citroniera delle Scuderie Juvarriane spaces from 18 July 2018 to 24 February 2019.